Nahimah Ajikanle Nurudeen
Malta Guinness in partnership with Ebony life TV recently launched a new drama series titled Life 101 at a premier event which took place at the Imax Film House Cinema, Lekki on Wednesday- 1st March, 2017.
The event was fully lit with guests on the Yellow carpet looking frosh and glamourous as they were treated to an evening of fun, laughter, food and lots of Malta Guinness inspired cocktails.
Life 101; a fresh campus youth drama about four childhood friends who leave their high school years behind and head for University oblivious of what lies ahead.
The story is about life, love, laughter and four friends who cannot stay out of trouble. Life 101 is an exciting series that promises to deliver a unique viewing experience as the drama series unfolds in the next 20 weeks showcasing the everyday challenges being faced by the average Nigerian youth and how they are able to relish and overcome each one with vigor and a Can-do attitude.
The Life 101 project kicked off in August, 2016 with over 1000 participants in exciting auditions held across Lagos, Port-Harcourt, Calabar and Benin after which the final fourteen (14) lead cast were selected from the pool of many talented young acts.
Speaking at the premiere, Guinness Nigeria Marketing and Innovations Director- Rob Hobart said, “The process was a very humbling one and we are so proud to be a part of this wonderful end product. We are especially proud of the cast and crew and of the result of all their hard work.”
“This partnership is one we are especially pleased with, because it gives us an opportunity to showcase our passion and support for the art and creative industry in Nigeria, because we truly believe in the youth of this great country. This project also brings to life the brand purpose of Malta Guinness as it seeks to fuel the Can-Do spirit of every Nigerian and enable them to achieve their dreams.”
Also speaking at the event, the Chief Executive Officer of Ebonylife TV and Ebony Life Films, Mo Abudu, thanked the Malta Guinness team for partnering with them on the Life 101 project.
“Life 101 is a product of resilience and talent. I want to congratulate everyone that came together to make the show a reality; the cast, crew, and of course Malta Guinness team. The life 101 cast is made of new talents and we are excited about the potentials the future holds for this project. Ebony life is always interested in nurturing new talents and we are glad Malta Guinness joined us in this project as the Malta Guinness team was fully involved in every phase of this project” She said.
Also in attendance were Ifeoma Agu, Brand Manager Malta Guinness and Non-Alcoholic Drinks, Oyo Otome, Marketing Manager- Malta Guinness and Non-Alcoholic Drinks, Mo Abudu, CEO of Ebony Life TV and Ebony Life Films,Heidi Uys, Head of Programming, Kelani Jubril, Asst. Brand Manager-Malta Guinness and Non-Alcoholic Drinks and many others.
The series stars Emeka Nwagbaraocha, Benjamin Touitou, Patrick Fakoya, Paulette Iwenjiora, Flora Chiedo, Pearl Wats, Malachi Alozie, TegaOlose, ChiagoziemNwakanm, Shadrach Iwebendu, Jeffery Achu, EfaIwara, Kester Oshioreame, and AbimbolaAdemoye.
The Life 101 Drama Series is one to look out for every week from next Wednesday- March 8th, 2017 by 8pm on ELTV channel 165. It promises to be filled with intrigue, suspense, comedy and Life lessons for all.