Nahimah Ajikanle Nurudeen
Freetel Japan’s largest selling smartphone mobile brand on Friday announced availability of four models of its Android Smartphones in Nigerian market in partnership with TD Mobile the biggest mobile devices distributor in Sub-Saharan Africa establishing.
The devices which were unveiled at a media event held at Alvan Ikoku, Conference hall of Renaissance hotel Lagos, is expected to bring Japanese mobile experience to Nigerian smartphone users offering affordability and quality.
With this launch, Nigeria joined the list of 20 global selected countries to have the Freetel devices including two African markets of Egypt and Ghana respectively.
Speaking at the event, Eugene Yoshioka, Vice President, International sales, Freetel said the firm is planning to bring four different models of its Andriod smartphones into the Nigerian market with prices ranging from N13, 000 to N38, 000.
According to him, Freetel smartphones are designed in the state of the art design centre in Tokyo, and the manufacturing is supervised by Japanese engineers with over 40 years’ experience all of them Google GMS certified. Freetel smartphones are Google’s GMS certified and quality checked by Japanese engineering experts. The GMS Certification is the confirmation that a specific device meets Googles’ performance requirements and properly runs the Google Apps.
He said: “Nigeria is the market for Freetel and we are looking forward to reach out to Nigerian consumers with our latest smartphones. We plan to invest in the country with a full- fledged subsidiary to support sales, marketing and after sales support. We are glad that we are partnering with the most powerful and trusted partner of the region TD Africa.”
Yoshioka noted that as a subsidiary of ICT distribution power-house, Technology Distribution limited (TD Africa), will add the Freetel brand to a growing list of international brands represented in line with its status as the biggest mobile devices distributor in the West African sub-region.
He said considering its wide reach, distribution network, massive retailer base and unmatched presence in major Nigerian cities and other West Africa capitals; the partnership will see the company deploy its latest capacity in taking the line-up of products from the Freetel stable to every action in the metropolis as well as every nook and cranny in the hinterlands.
Also speaking at the event was Mrs. Gozy Ijogun, Managing Director, TD Mobile said; “As a key driver of the technology revolution in Africa, TD Mobile has always strived to bring the latest and best of technology products to Nigeria and the West Africa region by extension. In line with this, FREETEL and TD Mobile have entered into an exclusive partnership to bring Japanese Smartphones to Nigeria. We believe we can capture a major market share with the help of our extensive distribution reach and strategic partnership with operators, dealers and retailers.”
She said TD will ensure that Freetel as quality smartphone is available in the market across 10 major cities in Nigeria to include; Lagos, Abuja, Port Harcourt, Kano, Ibadan etc. from August this year.