As part of efforts at leveraging technology combat hunger and poverty as well as boosting productivity in the agricultural sector, Growsel, a leading Agtech startup in Nigeria has announce the acquisition of Zowasel, an online market place.
According to Growsel, the business model of the newly acquired online market place known for discounts and deals will be changed to fit into Growsel’s technological revolution in the agricultural sector.
Speaking on the new development, the Chief Executive Officer, Growsel, Jerry Oche said ’’at Growsel, we provide innovative technological solutions in the nation’s agricultural sector with the aim of reducing hunger and extreme poverty, acquisition of Zowasel is another giant step towards achieving that goal.
Oche further explained that “we intend to change the business model of the newly acquired Zowasel to fit into our technological revolution in the agricultural sector; Zowasel will become a Farmers’ Market Place where buyers can meet with farmers to buy their crops from anywhere in the country. This will solve the problem of farm produce wastage”.
He added that “the acquisition became necessary because we noticed a gap between harvest and market; many harvested crops perish in the farms because of numerous challenges including transportation and lack of access to market”.
“With the new farmers’ market place, farmers anywhere in the country can now meet buyers on the platform, they can rest assured that their crops will not perish in the farm and they won’t have to sell below the market price”.
Speaking on the new development Head, Online and Offline sales Zowasel, Oyewale Oketunji said “we are glad to join the Growsel family, our loyal customers should expect more wow experience with the new farmers’ market place that is coming up”.